Brand Strategy + Identity

YSDN2020 is an exhibition hosted by YSDN’s graduating class showcasing the work we have done during our time in the program. The website is now live at ysdn2020.com.

About the Brand
Working with a team of 9 people, we developed the brand strategy and identity system to the whole show. 

Rather than viewing the grad show as an end to our studies, we are celebrating it as a commencement of what’s to come. A future full of potential, whether in furthering our careers or pushing the boundaires of the design discipine.

In 2020, we are ready to allow our ideas to impact the future, therefore we have decided to put the student work at the forefront in order to showcase ourselves as a desirable candidates for the industry. 

Brand Guidelines -
Logo / Typography / Colours / Tagline / Visual Elements

You can check out the full brand guidelines for YSDN2020 here.