Branding Identity,
Creative Direction

Logo, branding, photobooks and promotional works for PRIOR —

Prior began as a vintage shop that sold sportswear and streetwear clothing. As the team became eager to create something more authentic, the brand has then segued into an independent apparel label.



Promotional Works


Physical lookbooks of each collection were made showcasing pieces being released with some behind the scenes of the process. These were printed and given out to friends and family at pop-up events.

Photography by Darren Hendren & Jan Marquez
Styled by Danielle Ocampo